This is not just a fashion line. It is a lifestyle choice for people who believe it is time to do better. Three photos of a redhear girl wearing Chrino's gray set. This is not just a fashion line. It is a lifestyle choice for people who believe it is time to do better. Three photos of a redhear girl wearing Chrino's gray set.

Chrino Studio

Visual identity and branding for the Scandinavian clothing line

Introduction

Chrino Studio was founded in Copenhagen, Denmark, and its first collection, "Minimalism," was launched in April 2016. The company creates comfortable, versatile, and, most importantly, high-quality children's clothing.
Branded credit cards, clothing label and ribbon.

My role

I was the team's first visual designer and worked closely with two company founders to develop Chrino's brand and visual style. My responsibilities included visual identity guidelines, branding, packaging, layout for daily content, and marketing material.

Visual style

Chrino brand stands for a minimalist lifestyle, no waste, and responsible consumption. I based its visual identity on the same principles: simple and minimal.
Minimalist illustration. Color palette selection and icon set. Chrino e-shop on iPad screen. Minimalist and abstract illustration of teddy bears.
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