Visual identity and branding for the Scandinavian clothing line
Chrino Studio was founded in Copenhagen, Denmark, and its first collection, "Minimalism," was launched in April 2016. The company creates comfortable, versatile, and, most importantly, high-quality children's clothing.
I was the team's first visual designer and worked closely with two company founders to develop Chrino's brand and visual style. My responsibilities included visual identity guidelines, branding, packaging, layout for daily content, and marketing material.
Chrino brand stands for a minimalist lifestyle, no waste, and responsible consumption. I based its visual identity on the same principles: simple and minimal.